The Americas are a global powerhouse for table grape export. Every year, from California’s San Joaquin Valley to the Valparaiso region of Chile, more than 1.3 million tons of grapes are grown, packaged, and shipped to customers around the world.
However, over the past few seasons, Western table grape producers have had to weather turbulent industry conditions, marked by COVID logistics hangovers, climate events, labor constraints, continued shifts in consumer preferences, and intensifying intercontinental competition. Despite these challenges, experts are optimistic about the industry's prospects for 2023, viewing it as a year of strategic course correction. Research was conducted by the Hazel team to provide a top-line analysis of four key table grape industry leaders across the Americas — Chile and Peru in South America, and Mexico and the United States in North America.
These graphics were created to both support the blog posts written by Hazel marketing team members Erica Powell and Kevin McCarthy, and to take the key points of data in the article and distill it down into a 2-part infographic.
Looking at historic and projected production, export, and import data over the 2020/21, 2021/22, and 2022/23 seasons, it's shown that LATAM countries like Peru and Chile had more upwards growth, whereas the U.S.A. and Mexico had more of an impact form COVID-19 and extreme weather. The graphic sought to show this visually, as well as highlight some of the key takeaways from each article. At the tail end of the graphic, tying in Hazel's flagship product into the insights above helped the Sales team to use the graphic as a tool in their meetings with potential customers.
The resulting graphics were a valuable asset on Hazel's social channels, landing pages, and used as marketing tools when meeting with grape growers and exporters. Grapes continue to be an uncertain crop that is heavily affected by outside forces.
