Index Fresh, on top of selling avocados in store, also has a foodservice program for partnering with restaurants, eateries, etc. They didn't have any existing collateral that defined their offerings in the foodservice space, and we were approached in June of 2024 to create the piece — along with a series of other Sales Enablement projects.
Having worked with the Index Fresh team on several other projects, this one became a quick turnaround. I conceptualized and created a print- and digital-friendly design to highlight avocado grower/packer/shipper Index Fresh's foodservice offerings. I worked closely with the in-house Marketing team to develop this collateral to use at shows like IFPA Foodservice and in meetings with potential customers.
It was important the design be adaptable to both print and digital formats.
Over a one-week period, we collaborated closely with the Index Fresh team to develop this 10-page booklet — highlighting the potential increase in sales from having fresh avocado on the menu, Index Fresh's product offerings, ripening guide, and in-season calendar, and storage instructions. The goal was to create a piece of content that was bright, vibrant, and informative.
The finished collateral was used when Index Fresh attended the 2024 IFPA Foodservice Conference, and is being used as active collateral for their meetings with potential foodservice customers.
