A yearly product catalog created for Snow Joe®. This 200+ page book was an intensive design project and featured over 800 products.
Creative Direction: Kevin Fortunato
Lead Designers: Stephanie Tujetsch, Haicheun Thou, Christina Lee
March 1, 2022
Being a fast-paced, e-commerce company, Snow Joe was frequently releasing new products, changing/improving old ones, and discontinuing obsolete ones each year. The 2022-2023 catalog had over 150 new products, over 4 dozen changes to active products, and was to be the biggest catalog we'd created yet.
The upfront pages, which featured company info, accomplishments and highlights from the year, and high-impact spreads were designed by me. Additionally, I created/edited the majority of images and lifestyles that were dispersed throughout the catalog.