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About the project
I was approached by a pastor who had begun offering ministry coaching and consulting to churches in the Western PA area. He saw an opportunity to increase his outreach and make a more meaningful impact by investing in brand development.
His mission was to offer the building blocks and education to churches looking to grow their outreach and increase their attendance, construct a customized coaching plan based on their church and their congregation, and build a sustainable and maintainable plan with them that they would be able to enact themselves. He was not looking to have these ministries relying on him, merely wanted to give them the tools to better themselves.
The goal for the mark was to create something that spoke to the religion, strategic communication and planning, and continued growth.
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The solution
After witnessing how he worked with his clients and receiving logos, colors, and fonts he liked and didn't like, I began the logo development process. I wanted to create something that broke the mold of the stereotypical "church logo", highlighted the continuous, infite growth that could be achieved, and featured symbols of communication.
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Results
An increase in interest and meaningful conversations was witnessed at the conferences and trade shows that were attended, many of which resulted in booking the Strategic Ministry services. The founder of Strategic Ministry now works in a large Methodist church in Kentucky, leading strategic efforts for their youth and adult ministry programs at their 5 locations — which they have outgrown, and are continuing to expand.
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