Hazel Technologies is an agricultural- and bio-technology company that specializes in shelf-life extension products for fresh fruits and vegetables. After refreshing their brand in early 2023, they wanted to reskin and revamp their website.
The main goal for the website is to reach prospective customers and supply them with enough information about the product offerings to interest them. Their only form of CTA is a lead generation form towards of each page. My objective was to improve design aesthetic, offer new CMS sections to build out the product and crop pages, create a new CTA for customers to interact with, and to standardize visual styles. The former website, while functional, had a mix of their old and new brand, brand images and graphics they no longer used, and missed the mark on presenting key information to the customer.
CTA buttons were added at the top and middle of the product pages, enticing viewers to share their email and name for a free product sample or to download a case study. Additionally, new sections like the kind of customers they work with, crops treatable per product, and overall design improvements were made.
Beyond the overall brand update and design refresh, new pages like customer testimonials, case studies, and technology were added to better inform viewers on the company's offerings. I created the fully functioning mock-up in Adobe XD and worked with the freelance developers from the UI/UX agency Unicorn Road to bring the design to life.
A functional, informative, modern and inviting website that can be used by the company as a top-of-funnel lead generation tool. The added calls to action create three separate ways that users can interact with the site and share their contact for more info: the original lead gen form, a free product sample, or a digital case study download.
