As the nation's global market leader in avocados, Index Fresh has a storied history dating back to its founding in 1914.
The team wanted to ensure that their Index Fresh brand maintained its legacy, while still elevating the design of the previous template. Their overall brand style is bright, illustrative, and uses textures and dynamic angles to create visual interest.
The goal was to elevate Index Fresh's current PowerPoint template so it expressed the brand's evolved direction, and to create a comprehensive suite of icons in a consistent style to use in presentations, on the website, and in collateral design.
The final suite of PowerPoint templated slides and slide library were created with usability in mind, so the Index Fresh team could quickly convert their old presentations to the new layout with minimal adjustments necessary.
In addition to a comprehensive, 45-slide template and library of company standard slides to select from, a robust suite of icons was developed. These icons used bold line-work in a simplified, geometric style and halftone dot pattern that mimics the texture in their logo to create depth and value. Icons cover subjects from avocados, to supply chain, to sales, revenue, and company offerings. A total of 34 icons were designed and versioned out into 4 different color ways.
